CATHY COX FOR GOVERNOR

In the Fall of 2005, then Georgia Secretary of State Cathy Cox announced her intention to run for Governor of Georgia in 2006.

We began the process of crafting a campaign identity for the popular candidate by convening a focus group of 50 likely supporters from diverse backgrounds and locations. Participants were presented with a number of potential directions and subsequent feedback was factored into the final design.

The end result was a flexible, friendly and strong identity to serve CC's campaign across a wide variety of applications and media.

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